Email: The Old Kid on the Block’s Still Got It

Re-posted from eMarketer

Around three-quarters of internet users check email via mobile 

Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

On top of that, the June 2014 report detailing the survey results, underwritten by Extole, called email “the digital marketing workhorse,” meaning it was effective—and often considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).

When it came to that last objective—customer retention—email dominated other programs, leading second-place social network marketing by nearly 20 percentage points.

Due to these positive results, one-quarter of respondents planned to increase spending on email marketing. This was the third-highest response, trailing social network marketing (38%) and content marketing (28%). Meanwhile, few marketers said they would up investments in newer digital formats such as mobile advertising (16%) and digital video ads (14%).

Based on April 2014 polling My.com, a chunk of those dollars would be well spent on mobile-optimized email. Nearly three-quarters of US internet users studied said they checked email on a mobile device. Android-powered devices were the most popular mobile platforms for checking email via mobile, cited by 48% of respondents, followed by iOS, with 38%. However, a June 2014 study by Ascend2 found that mobile-optimized email still had much room for growth. Around one-third of marketing professionals worldwide said they used or were planning to use mobile-optimized email in the next year, compared with 54% who said the same for mobile-optimized websites. Email ranked fourth overall, with response rates close to those for mobile apps (35%) and mobile social media (33%). 

To read the original post, follow the link below:

http://www.emarketer.com/Article/Email-Old-Kid-on-Blocks-Still/1011047/1 

Do More Faster: 10 Best Apps & Tools

Re-posted from Inc.

1.  Organize your email: Sanebox

Sanebox uses algorithms to organize your email into what’s important and what’s not. I was skeptical and had trouble giving up control of my inbox, but now I’m hooked. 

Tips: Trust it. Check @SaneLater twice a day, @SaneBulk whenever you feel like reading newsletters or promotions, and @SaneBlackHole for all the junk you never want to see again.

2.  Keep track of all your notes: Evernote 

Evernote stores your notes in the cloud, so you can access them from any computer or mobile device.

Tips: Use Evernote for both business and personal reasons. I take all of my business meeting notes directly in Evernote and scan or fax documents to Evernote that I want to keep. On the personal side, I take photos of wine that I like and store them in a notebook called Favorite Wines and keep copies of all critical identification (like my driver’s license, passport, and insurance papers) in a notebook called Wallet.

Download App: iPhone | Android

3.  Store your documents in the cloud: Dropbox

Securely file away your digital documents in the cloud, so you can find and work on them from any computer or mobile device later.

Tips: I created two Dropbox folders–~Working Drafts and ~To File–and put them on my Mac in my Finder Favorites and on my Dock. I set the default sort order to be by Date Modified. This way, my most recent documents show up at the top of the list, and I can quickly drag or find documents there. I use ~Working Drafts as if it’s my desktop and never actually store anything on my computer desktop. When I’m finished with a document, I drag it to ~To File, and every once in a while, I go into the folder to organize folders that make more sense long term. Note: I include the tilde (~) in the filenames so that, when sorted alphabetically, these folders always show up at the top.

4.  Prioritize your to-do list: Action Method

It’s an online app that helps you organize to-do lists and track and delegate tasks.

Tips: Use Action Method’s three color codes to set your priorities. Use orange for tasks that must be done on the scheduled day, blue for tasks that should be done that day but can push a day if necessary, and grey for tasks that you’d like to get done that day but will push if there are other deadlines. I follow the same color code in my calendar. The website is great, but definitely download–and set to open at login–the desktop, iPad, and mobile apps. Start every “to-do” item with an “action” word. The only negative about the Web application is that it can’t be used offline. I use either the iPad or iPhone app while on a plane and sometimes will print a PDF of my to-dos before I take off and leave it on my desktop.

Download App: iPhone Android

5.  Assemble your travel plans: TripIt

TripIt files all your itineraries in one place. You can even have it automatically send your itineraries to your significant other, kids, or always-worried mom. The Pro version alerts you of flight delays and gate changes.

Tips: Download the mobile app and put it on your home screen. Create a contact for plans@tripit.com and forward all itineraries to that contact.

Download App: iPhone Android

6.  Automatically transcribe your voice-mail messages: YouMail

This voice-mail service transcribes your voice-mail messages and sends them to you by email or text (or both). The mobile app makes it easy to view, listen, read, and forward your voice mails.

Download App: iPhone Android

7.  Consolidate your social network accounts: HootSuite 

This website allows you to use Twitter, Facebook, LinkedIn, Yammer, and others all from one place.

Tips: I tend to have pockets of time when I can read and post on social media. Try HootSuite’s new “auto schedule” feature, so you can spread out your posts and don’t flood your networks with many in a row.

Download App: iPhone | Android

8.  Communicate in real time with your whole team: Yammer

Yammer is like a private Twitter stream just for your company.

Tips: Get everyone in your company to sign up, and then use it as your main means of communicating information. This way, everyone will adapt to Yammer, because no one wants to miss out. Allow employees to post things that are “business” material and “fun” material. The fun material makes it more entertaining, and, in turn, the business material is more likely to be read.

Download App: iPhone Android

9.  Stay fit: miCoach

Exercise keeps your mind sharp. The miCoach iPhone app acts like your personal trainer. I lost 20 pounds using it at home and while on the road.

Tips: Set up your workouts in advance. I selected Get Lean for running and Get Fit for gym workouts. Buy the heart-rate monitor and stride sensor; it’s worth it. What gets measured gets done.

Download App: iPhone Android

10.  Sleep better: iSleep

It’s important to get a good night’s rest. If you’re like me, your mind is constantly racing, and the day’s work never ends. The iSleep meditation app helps you fall asleep and stay asleep. It’s particularly helpful when you have jet lag or can’t fall asleep. I use the Deep Sleep playlist at the end of a long, stressful day.

To read the original article, follow the link below:

http://www.inc.com/frank-addante/personal-productivity-do-more-faster-apps-tools.html

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

Re-posted from bufferapp

Social Media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenueas well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

Source: jeffbullas.com

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

5. Social Media has overtaken porn as the #1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

To read the rest of the article, follow the link below:

http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy

 

How Old-Fashioned Are Baby Boomer Shoppers?

Re-posted from eMarketer

Though they trail younger age groups, boomers still use digital tools for shopping 

When a marketer ignores aging baby boomers, this typically reflects an assumption that boomers have made their choices as purchasers and will stick with them to the grave. In fact, though, boomers are heading into a period of great disruption in their lives, and it’s putting a good deal of their consumer activity in play, according to a new eMarketer report, “How Boomers Still Matter: A Disruptive Life Stage Puts Their Consumer Behavior in Play.” 

Many boomers have introduced a digital element into their shopping process, though less so than younger consumers. Prepurchase research online is now common among boomers. A December 2013 survey by Prosper Insights & Analytics found that nearly half of US boomer internet users researched online before buying electronics. More than one-fifth said they did this before purchasing apparel or appliances. 

Boomers’ online research has a distinct generational flavor. In a February 2014 survey by Market Strategies.

Boomers’ online research has a distinct generational flavor. In a February 2014 survey by Market Strategies International, they were more likely than millennials to use “consumer websites and publications” and much more likely to cite these as “primary” sources. Boomers were correspondingly less inclined to rely on social media. For some US boomers, research continues in-store—and, at times, diverts purchases to online venues. In Harris Interactive polling in November 2013, 44% of boomers said they showroomed. Looking at the matter from a slightly different angle, yearlong Experian Marketing Services research (concluded in December 2013) found nearly three in 10 boomers would seek a better deal online if they saw something they wanted while in-store.

In-store or otherwise, many boomers go beyond research to transact purchases online. However, comparatively few see their online purchases crowding out in-store purchasing. In January 2014 polling by Deloitte, 18% of 60- to 70-year-olds vs. 45% of 21- to 29-year-olds agreed that “Online purchases are displacing purchases I used to make at my preferred brick-and-mortar retailer for stock-up purchases.”

Please follow the link below to read the original article:

http://www.emarketer.com/Article/How-Old-Fashioned-Baby-Boomer-Shoppers/1011021/1

Extra! Extra! Read All About It (via Mobile)!

Re-posted from eMarketer

Print newspapers, magazines top media replaced by smartphones, tablets 

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%), according to data released earlier this month by GfK MRI Starch Advertising Research. And based on May 2014 polling by IDG Global Solutions, magazines better hope this is true across all mobile devices—and newspapers should cross their fingers even more.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same. Print magazines followed: 47% of tablet-toting respondents had replaced them with a digital screen, and 33% of smartphone owners had moved their magazine reading to their phones. These patterns were the same no matter a user’s age, though replacing traditional media with mobile was slightly more common among younger respondents.

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened. Around three in five respondents from both groups used their mobile devices as they used other screens, and again, age didn’t play a huge role.

Follow the link below to read the original article:

http://www.emarketer.com/Article/Extra-Extra-Read-All-About-via-Mobile/1011007/1