The next time you’re talking about ad opportunities with a restaurant — perhaps suggest including a menu item in a mobile ad! Research shows that menu information in a mobile ad are a pull for consumers. Check out the research below!
Re-posted from emarketer
When choosing where to dine, it comes down to the menu, not the restaurant, according to a December 2013 study by JiWire.
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant. Sales or coupons, often considered good methods to drive restaurant traffic, ranked second, at 24%, and location was actually third—indicating that people may be willing to drive a little farther to get something that looks tasty.
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Re-posted from the International Business Times
Parents of teens probably aren’t surprised to hear this, but people worldwide now spend more time on their smartphones than on traditional PCs, according to a recent study from Nielsen. Americans spent about 7 more hours per month on their phones than on a computer, and the gap is even wider for Europeans.
Re-posted from emarketer
Those influenced by Facebook are more likely to take an omnichannel approach
Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts, but what types of products are they buying and how?
According to a January 2014 report from the University of Massachusetts Dartmouth Center for Marketing Research, US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Beauty and apparel products, however, influenced millennials across all social networks. Half of the study’s respondents purchased an item in this category after posting on Twitter, while 47% and 45% did so after sharing on Pinterest and Facebook, respectively.
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Re-posted from Pew Research
Many non-Facebook users still have some familiarity with the site through family members. Among internet users who do not use Facebook themselves, 52% say that someone else in their household has a Facebook account. In many instances, these may be parents who do not use Facebook but live with a child who does. Fully 66% of parents with a child living at home who do not use Facebook themselves say that someone in their household has a Facebook account.
In addition, some 24% of Facebook non-adopters who live with an account holder say that they look at photos or posts on that person’s account.
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Re-posted from Pew Internet
Facebook has turned 10 which is a very ancient age indeed for any digital service considering the blistering pace of technological change. To mark Zuck’s baby’s tenth Birthday, the Pew Research Center report has put out some new research looking at how people in the U.S. are using the service, and the things they really like and don’t like about it.
For the past five+ years of Facebook’s lifespan scores of apps have bubbled in and out of existence every week, with only a fraction going the distance to scale up and build a sustainable business. Yet fb has hung in there, even as digital social habits have shifted and the Internet as a whole has become a very different place to when Zuck & co started out.
Pew’s research underlines this core point: The Facebook has managed to retain category dominance despite growing into the grand old daddy of the digital social space. The research found that Facebook is used by 57% of all adults, and 73% of all those ages 12-17.
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