Know the Score

Know the Score


Consumers Still Trust Traditional Media Ads More Than Online Ads

Re-posted from Mashable

Newspaper ads are still the most trusted form of paid media in North America, according to a recent Nielsen survey.

More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.

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News Use Across Social Media Platforms

Re-posted from Pew Research

How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms? As part of an ongoing examination of social media and news, the Pew Research Center in collaboration with the John S. and James L. Knight Foundation analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.

News plays a varying role across the social networking sites.1 Roughly half of both Facebook and Twitter users get news on those sites, earlier reports have shown. On YouTube, that is true of only one-fifth of its user base, and for LinkedIn, the number is even smaller. And Pinterest, a social pin board for visual content, is hardly used for news at all…

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Americans with just basic cell phones are a dwindling breed

Re-posted from Pew Research

The annual Consumer Electronics Show in Las Vegas that has been going on this week has served as a showcase for the next big things in the digital world. The VCR had its day, as did the debut of HDTV and, of course, the year of the tablet and Android devices.  This time around, developers and big companies are rolling out everything from wearable computers to smart TVs that can connect to the internet and use apps.

Just as the stars of each year’s CES shows have changed, as technology moves on, so have the tastes of consumers when it comes to the devices they use.

A Gallup poll conducted Dec. 5-8 and released this week found that the number of Americans who have a basic cell phone that is not a smartphone has dropped to 45% compared with 78% in 2005 —a decline of 33 percentage points…

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